Advantages Of Sending A Monthly Newsletter
It is fairly common practise for businesses send out a monthly or bi-monthly newsletter in order to maintain communications with customers.
This method of keeping up customer relations can be used by any business in any industry. There are many businesses that are brilliant at what they do, but they don’t put themselves out there so nobody knows they do it.
Because of the extremely busy nature of their roles within the company, managers and directors would have such a hard time simply finding the time to come up with new content and develop and send out a professional newsletter every month would be a tall order.
Methods of keeping in touch with your clients/customers are often hindered by large workloads. However there are some services around that can take care of the bulk of the work for you.
For example, the new service from SmartMarketing called SmartNews which is a system that delivers professional newsletters, not only to existing customers, but to potential new customers as well.
Using a service like this will save lots of time and effort but you will still have to come up with your own content. Studies show that it usually takes around 7 good contacts with someone before you come to the front of their mind, so there’s no point in writing plain explanatory text because it just wont speak to anyone, the content should be compelling and highly informative to your target market.
The most effective method of sending out a monthly newsletter is by email. There are several reasons for this, primarily, its faster and cheaper so nobody spends days and days waiting for a reply to turn up, and the return on investment increases by around 40x.
Also, by using email to deliver your newsletter you can measure how effective its been easier than you can with a printed version as not only are the responses far quicker, but you can see clearly written in front of you exactly who has responded to what and when.
