Website Marketing: What You Need To Know Before Beginning (Part 1)
Part 1 of 4. The cost of hosting websites has fallen dramatically over the past ten years. What once went for thousands now only costs a few dollars per month, bringing the vast array of online opportunities easily into the price range of almost every business.
First things first, however. What is website marketing? Whereas traditional marketing methodologies use media such as newspapers and television, website marketing taps into the unique opportunities afforded by websites, the internet, email and search engines.
According to Wikipedia, here are the definitions of phrases that you need to know about when studying Website marketing:
World Wide Web: A system of interlinked hypertext documents accessed via the Internet. With a Web browser, one can view Webpages that contain text, images, videos, and multimedia and navigate between them using hyperlinks.
Web Server: A computer program that’s responsible for accepting HTTP requests from clients (user agents such as Web browsers), and serving them HTTP responses along with optional data, which usually are Webpages such as HTML documents and linked objects (images, etc.).
Each web server is reachable via an IP address, a globally unique series of numbers that locates it on the internet. For instance, google.com is located at the address 63.146.123.0. Comparing this to a business with a physical location, if your IP is a difficult-to-remember street address, then the associated domain name is a more memorable business name.
Each individual web server can host numerous websites, each with its own unique domain name, content and IP address. This has become common for hosting companies, and is the reason behind the marked decrease in website hosting costs.
The domain name system (DNS) is a network of servers which translates cryptic IP addresses into domain names, thus making them available in a form readable by human and computer alike. In this way, any resource connected to a network can have a globally unique, easily memorable name that helps it to be found much more easily.
If all of these terms are making your head spin, here is an example that might paint a clearer picture. Be sure to check out Parts 1-2 and 4.
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