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Article Marketing, Write Your Way To Business Success

March 10th, 2010 Mike Gates No comments

Article marketing is as old as marketing itself. And that is old. Eve was a great fruit marketer. Nevertheless article marketing has been given a breath of fresh air with the internet, because it is now much simpler and cheaper to write a marketing article and get it to your clients. If you have an online business and haven not started using this marketing technique, you might want to read this article.

What do we mean by article marketing? It is a very broad topic but really we are referring to the use of articles to sell, pre-sell or promote a product or service. What makes this system so useful is that it is the softest sale method, if you do it well, that is.

Fortunately you sell a great cream that magically destroys these specific spots. You have cleverly guessed that many poor women will have to face this tragedy so you wrote an article on, what to do if your face is full of spots on your wedding day and you want them to disappear. As you probably guessed when your traumatized client searched for a solution to her problem online she inserted the words spots, urgent, wedding day and disappear. Your article came at the top of all search engines, that part is probably not going to happen, but it is an illustration. She reads your article and realizes that the solution of all her problems is in your wonderful orange peel cream.

The articles links are generally found at the bottom of the article or subtly (sometimes not so subtly) inserted in the body of the article. Article directories tend to limit the number and location of links in articles. The skill is to make your links as relevant and interesting as possible to the reader of your article.

Links are at a premium in articles. This is because most article directories only let you use a certain number of links in each article or even limit where you can place them.

This is done to avoid articles becoming link graveyards and to stop them being overly promotional. Needless to say, these measures do not work all that well.

Another bonus of using this method, and it is a big one, is that posting articles on high traffic websites will automatically create high quality back links to your site. If you do not believe me talk to your webmaster, but links are a very important part of increasing your business and product’s visibility. If you write well and often, you will both create a lot links and keep your clients happy.

Writing well and often is not easy, this is where writers come along. If you have a few hours everyday to spare for article marketing, great, get started. However, if like most businessmen you struggle to find time for lunch, hire a professional copywriter to get the job done.

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How To Market A Product By Posting Effectively On Forums Without Offending Anyone

February 8th, 2010 Mike Gates No comments

How To Market A Product By Posting Effectively On Forums without offending anyone is the key to building your online business. You have many options when it comes to driving traffic to your website business. You can play with SEO or you can pay for your ad placements with pay per click advertising.

Pay per click can become expensive especially if you are bidding on key word terms that have a lot of searches. You can also pay someone to optimize your website for the search engines if you do not know how to do this yourself. This can run in the thousands of dollars in some cases.

The trick here is to find the right key words to bid on and then to make the right bid so you will remain on the first page of the search engine results. If you are bidding for a popular search term you can pay a high bid and the clicks can add up fast. And simply because someone clicks on your ad and visits your website does not mean they will buy from you. As you can see your ad budget can be expended quickly.

One free way to promote your website is to post on online forums. It will cost you time of course but not money. And it is a great way to build your own online community. People go onto forums for all sorts of reasons. They want to get answers to their questions. They like answering questions. They like to complain to others. Or perhaps they are bored or lonely.

You want to find an online forum related to your website product or service. You do not want to go on and start talking up your business however. You will be asked not to do this and if you persist you will be banned from that forum. The idea is to join a forum where you have expertise in the subject and go on to help people solve their problems.

You will have the opportunity to promote your website in your signature file. This is where you can list your website link or the link to your blog. When you are giving valuable answers to people’s questions on the forum people will want to know more about you can click the link you have placed in your signature file.

At your website you can have a review site where you review products related to the subject of the forum. If you have an affiliate marketing business this works out great because people will go to your review site already knowing who you are because you have spent time contributing to the same forum they are members of. This is a great way to establish credibility.

The key with forum postings it to plan to make a sale but start off by helping others on the forum before trying to sell to them.

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Discover Why Article Marketing Is Simply The Best SEO Technique

February 8th, 2010 Mike Gates No comments

Learn why Article Marketing is Simply the Best SEO Technique. Writing and submitting articles to directories is the best way to increase your search engine ranking. As you probably know this is how you attract more visitors. If you try to earn a living online you need to attract as much targeted traffic as possible. Discover how to take advantage of article marketing. There are a few simple tips you should know before you start writing the articles.

There are hundreds of online article directories you can choose from. First of all try to find the one with a lot of traffic. This way you will take advantage of this too. To make things easier make a list. It’s good to check daily for new directories. Try to ask other people too.

Writing articles can take a lot of time. Set up a good schedule for writing and stick to it. For example try to reserve two hours a day just for writing content. Do that for a few months. If you have more articles you can attract more traffic. Your website will also get a higher ranking.

Another useful tip is to avoid submitting the same article to more directories. Check the rules first. Some directories might not allow it. When you have more original articles you also have more chances to attract visitors. By rewriting an article you will have more content to submit.

It’s very important to respect the rules when you are submitting an article. For example most of the directories will not allow you to post any promotional content. The good news is that you can post your link in the bio. This way you can get a lot of visitors to your website.

To avoid getting your article deleted you must also check the number of words. Usually the best is to write around 400 words. Always check this before you start writing. The maximum and minimum number of words can differ for every article directory.

Do your best to make your articles easy to read and understand. Use a simple language and imagine you are talking directly with your reader. This will make your content more personal. People like to read tips and advice.

Keep in mind that your main porpoise is to write fast and good. In order to do this you should pick only the topics you are familiar with. If you do this there will be no need to research the subject. This tip can save you a lot of time. All you should do is to get inspired from your own experience.

The quality of your content should be your main priority. If you don’t take this seriously your readers will ignore your website link. The key to success is submitting a high quality content. This is the way to make people see that you are a professional.

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