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It’s All About Marketing!

July 3rd, 2009 Sven Makowal Comments off

When you are starting out in business there are some things most people know. You need to have a plan, a product and you should have a good idea of your market. On top of that, you need to make sure that you have secured the financing that will see you through the start up, until the business grows and begins to pay you back.

But how many of us truly understand the real Nature of our business? Is it really about having the best technology, the best knowledge about your product or industry or the most offices available to make it easy to contact you? It might surprise you to learn that, although all of these things are important and do serve a key purpose in your business, they are not what your business is really about. Read more…

Using Recorded Messages To Generate Profits

July 2nd, 2009 Sven Makowal Comments off

As you know, a Recorded Message is a message (recorded in your voice or someone else’s) that automatically starts running when someone calls your special 1-800 number -very similar to your answering machine. Also known as Toll Free Recorded Message Hotlines, recorded messages have been around for many years. Their durability is testimony to their effectiveness. Even with the immense popularity of the Internet, you are still only accessing about 70% of people that you want to. Everyone, on the other hand, has access to a telephone line. Having a Toll Free Recorded Message Hotline as part of your Marketing Program means you don’t have to restrict how a potential prospect might identify themselves to you.

This type of technology offers numerous benefits when you deal with a reputable vendor. Hotlines are relatively inexpensive and they can be implemented almost immediately. Read more…

Image And Name Recognition Advertising Vs News-Style Advertising

July 2nd, 2009 Sven Makowal Comments off

You may agree that in many ways, communications has caused our planet to decrease in size. A news event anywhere in the world today can be communicated, almost instantly, to almost anyone else in the world. Newspapers, Radio, Television and the Internet have all contributed to this. Like any technology that brings benefits however, unfortunately, there are also downfalls. Our world is one that is overrun with forms of communication. Over the course of an average day we are exposed to news, commercials and advertising through all of these media. The result of this is that we have become conditioned to blocking out all but those items that we are interested in.

This has presented marketers with a challenge. How do they ensure that their target audience responds to their message? How do they get by the spam-like filters we have all developed to protect ourselves from information overload on a daily basis? Read more…