Google Changes Send Affiliates Scrambling
If you’re familiar with pay per click as a method of generating traffic to your website you probably already know that Adwords is really the only game in town. That is if you want traffic fast and in volume. You are also aware then, that Adwords is a massive nuisance to set up properly. This is because Google insists that you play by their rules but rarely make these rules available to their advertisers.
Google also has a bit of a history for changing the rules of the game without any heads-up to their advertisers. This is often called the Google Slap. Back in the day you could just build a simple lead capture page and drive traffic to it using Adwords. Not anymore. Now Google wants to see some significant content on those sites so those site provide “value” to their visitors. This makes things especially tough for affiliate marketers.
Not too long ago, Google moistened its palm and gave a good whack to affiliates once again. This time the unfortunate targets seemed to be review-type sites where the owner or the visitors to the site review and discuss products and services within a particular market. The site contains affiliate links and if anyone happens to click through those links and make a purchase, the owner of the site gets paid a referral commission.
In any event, it seems that this week Google has changed their algorythms again and this time they are looking for Adwords advertisers that are driving traffic to these affiliate review pages or any type of landing page obviously promoting affiliate products. It seems a strange tactic by Google considering that affiliate marketing is such a huge part of online marketing and also that Google itself runs its own affiliate network.
However, it has happened and we must move forward. The question now is what can we, as affiliates do about this new terrain?
I can’t speak for everyone but what I’m doing seems to be working very well. You can see for yourself by clicking the link below.
About the Author. Eric Haaranen is the author of Nice People Can Sell and the owner of ModernSalesProspecting.com. His latest project involves building a community to review internet marketing tools and helping website owners find the best solutions for their businesses. You can learn more about Eric’s seo services by visiting his blog.

































































