How to Be a Rainmaker
Rain- That’s been the prevailing weather here in New York for what feels like forever or at least the last bunch of months or so anyway! Let me ask you, at what point did Seattle and the North East Coast tradeplaces and I was left in the dark?
Since rain was the topic of the day this past June/July it makes me recall a presentation on Branding I viewed given by Ben Mack which I think had the title: “How to Be a Rainmaker” so something like that.
Over the next few articles or so I will endeavor to reveal some of the essential points of this presentation which was comprised of three key sections: 1) Making lightning Strike, 2) How to keep the lightning striking and 3) Bottling your lightning.
In case your not aware of who Bejamin Mack is, he is one of the chief authorities on Branding right now in the USA. He is considered legendary in certain Ad agency circles for this work. Over the years Ben has worked at some of the best advertizing agencies aorund and was a Vice President for Brand strategy for a very large corporation.
Essentially, what that means was he was head strategist in charge of a ” billion dollar account (that’s right, I said ” billion or 500 million smakers)! Don’t you think he knows what he is talking about? I do, and not only has he performed magic for the many businesses he has beem employed at, he is also a professional magician who at the age of 19 was the youngest recipient of the Award of Merit given by the magic castle.
Do you know what a Rainmaker is? Do you want to become one? A rainmaker aside from the apparent implication of a indian shaman who using magic makes it rain, is a person with the outstanding knack to be a magnet for clients, exploit (in a good way) political associations, and bottom line, make the corporation a great deal of money. However, when it rains the lightning isnt far behind! We will get more into that in a bit.
As an internet Marketer your chief duty is to “up sell” individuals on their perception of reality. In Ben Macks book “Think Two Products Ahead” he speaks of how effective branding only occurs when companies think two products ahead rather then thinking just for the moment and for them to assemble thriving affiliations with their clients by means of their Brand The section in the book where Ben talks about creating your Legend Platform is just fantastic!
The “Brand” (called YOU) is built by using legends or tales that are told over and over and gain strenght with time. These stories should be permitted to say the opposite of what the others say and will increase as the stories get older. So, if you had to make a choice of the type of story you use to make your business sparkle like a diamond (you are reading articles like this to help you right?) why not let them be legends. A Legendary business is a profitable one!
Look out for the next article in the “Rainmaker and Branding” series coming soon to a blog, e-zine or website near you!
