SEO Make Money

The wonderful company SEOer Mr European once talk about a case: when he is doing the optimization for a global famous handset website, this company’s marketing strategy does not allow to use any the phrase word has “cheap”, because they thought that this word has the negative influence to their product. However, in the search engine key words analytical data, “cheap” the word truly “Very popular”. For expamle: cheap cell phone and cheap mobile phone. After the proof, company’s marketing department agreed  use this word, most interesting, in afterward traditional marketing advertisement, they also used this word.

I give this case, what I want to say:

The website must determine any keywords, is not imagines baseless, but should give this decision-making power search engine’s key word analysis.

For example,  A website about loses weight , He may determine the key word are many: Loses weight ways, how to lose weight, lose weight in the winter, lose weight fast product, the health to lose weight, to lose weight the net, losing weight, the losing weight method.

Then how definite key word? Here involves to three points:

1. Key word relevance and density. Yes, “losing weight” and “loses weight” the meaning to be the same, but if in your website very little presents “losing weight” the phrase, then the search engine thought that “losing weight” and your stand and is not related, you will not obtain “losing weight” place. You determined the key word, needs certainly to mention frequently in yours stand.
2. Key word search frequency. In Chinese significance, we thought that “loses weight fast the method” and “loses weight the means should fast” to be the same. But the search engine actually not like this believed that the baidu data indicated that “loses weight fast the method” the daily 300 about search, but “loses weight the means the daily search quantity is 0 nearly fast”.
3. Key word competitor. For instance, “loses weight” this key word, although daily search quantity in ten thousand ideas, but its competitor is quite mature, is not the minor stop may be a worthy opponent easily.

 Summary: The determination key word is certainly and your stand is highly related. Perhaps the too popular key word minor stop cannot do, but if does not have the current capacity key word, then arranges first also does not have the significance.

The definite key word’s secret is: Thinks that you are the seeker or the consumer, but is not stationmaster.