Is Search Engine Optimization Necessary?
Yes it is, if you want to get noticed! While trying to make your website more prominent, sometimes buying ads or word-of-mouth will be very beneficial, but it would hard to get by without search engine optimization (SEO). It seems everyone uses search engines these days to find websites. When someone searches for your products and services in one, you want to be right near the top.
What is search engine optimization? SEO is basically convincing search engines that your site is what users want to see when looking for your product. Let’s say you’re trying to sell used vacuums. When someone goes to a search engine to find used vacuums to buy, you want to be the first site they look at. It may help to find a professional to do it for you, but there are some simple things you can do to get your website higher on these searches.
First, make sure that you have a great web page! Being on top in any search engine is going to mean nothing UNLESS you have a great site for people to visit. This will also make the other steps a little easier.
The second thing you should do is find out what people will be typing into search engines when they are looking for your service. Just look at what your website is about and try to guess what this might be. If you are selling used vacuums, you might assume people looking for that product will type, “used vacuums” into their search engine. Words and phrases like “used vacuums” that you try to feature on your website are usually called “keywords.”
You will also want to do some research as well. There are some free tools available online to help you find out which keywords actual people type everyday. Once you have a list of keywords you want to focus on, you should try to tweak your site so that these words are featured prominently in it. If a search engine discovers that a keyword is the focus of your site, your site will be placed higher on searches based on those words.
The third thing to do is fix the titles and tags on your website. If your most important keyword isn’t in your website’s title, this is a problem! Search engines go through your website looking for keywords, and if your title doesn’t have it in there, they won’t think it is very important to your site. You will also want to look at special HTML tags like meta tags. You can use these to directly specify which keywords you want engines to use; some search sites use these tags, some do not. If you don’t know how to change titles or tags, try to look for guides on HTML online. It can be done without too much effort.
Lastly, make sure that the text on your site reflects the keywords you want to rate high with on search engines. See that keywords are mentioned fairly frequently in your site’s text. If you followed the first step, your site should have a lot of good content that fits your market. If you ensure that your content is rich with references to your keywords, then search engines will naturally think your site will be important to people searching with those words.
If your going to brave SEO on your own, think about what I’ve mentioned here and give your site another look. Hopefully your competitors will be wondering how YOUR site became so prominent on the search engines.
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