Online Marketing and the Power of Blogging
This is arguably the simplest way to start generating traffic to your website. Blogging is extremely powerful and easy to do. Whether youre familiar with blogs already, or dont yet have one, understand that they are a key factor in your online marketing.
Originally short for web log, it can be used for whatever you want. A newsletter, a personal diary or a soapbox for your interests or opinions.
Blogging will build your personal brand and online credibility as well as generating traffic.
Blogging will be a great help in developing relationships with people interested in online marketing and what you do.
The amount of traffic driven to your site by blogging depends on the use of keywords and how they relate to the search engines.
It is human nature to want to see fresh information on an interesting topic and if that topic is you or your business opportunity, blogging is a great way to stay connected.
Giving fresh content will keep peoples attention, so that when they decide to purchase, they will most probably do that through you because they feel a connection, rather than someone else offering the same or similar product.
This method of online marketing is very budget-friendly. In fact, blogging is free. Yes, you dont have to pay to set up a blog. You can go to www.Blogger.com and set up a blog very quickly and easily.
I would also advise you to include links to your about me page (bio page) as a minimum within your blog.
This will introduce the prospect to you and lets them see openly who you are and what you stand for. Again, this is very important for building a genuine, trusting relationship.
Use caution when using Wordpress.com. I have second-hand experience of these accounts being shut down when used as a promotional site for online marketing through my involvement with the Turn-Key Marketing Group.
If you host your own blog then you can do whatever you want with it. But the subject of hosting needs to be dealt with in its own right. To begin with, only bother to use a free blog site as you start your online marketing and things will come as your experience and knowledge base increases.
One last thing about blogging.
Dont forget that your content must contain value. You want to educate and inform people about what you know about, not pitch them a sale. Introduce your visitor to specific benefits of your business and develop the relationships you have with your visitors. That is how to use blogging within your online marketing strategy.
Ed Hodgson is a successful online marketing mentor who teaches others the same strategies that he successfully uses for his own online business. Blogging is an effective method that he uses to educate people and help them on building a real income online.

































































