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Unless you’ve been on another planet for the past ten months, you must have seen the buzz surrounding the Amazon Kindle. In February 2009, Amazon launched their Kindle 2 reader. A little later, in June, the large format Kindle DX was released.

The Kindle has now, in a very short time, become Amazon’s number one selling product. At the moment it is lapping up an incredible 60% share of the American e-book reader market. Amazon have now launched the Kindle 2 on the international stage – selling to more than 100 countries worldwide. A similar high level of success in the global market seems very likely.

Although the Kindle is now a byword for e-book reader it is not the only device available, not by a long way. The competition is impressive and Apple, Sony, Barnes and Noble and Microsoft (the list goes on) all have e-book readers planned for release in the very near future. The level of competition in this new and developing market is going to be very high. It’s a bit of a backhanded compliment to Amazon that any new reader which shows promise is instantly given the title of the “Kindle Killer”.

The current ticket price for the Kindle 2 is $ 259. That’s $ 100 less than the $ 359 February launch price – but it’s still a fairly hefty sum. A lot of industry watchers are suggesting that a sales price around about the $ 150 mark is what’s needed to move e-book readers out of the high tech gadget market and into the mainstream retail arena. The enhanced levels of competition that seem likely for next year will certainly lead to reduced prices – which could mean that the $ 150 sales price will be achieved during 2010.

Meanwhile, if you have a notion to treat yourself to a Kindle but are a little put off by the price, then consider the broader picture cost-wise. E-books don’t use paper, ink or bindings – and they don’t have the costs associated with shipping a physical product that a traditional paper book has. They are therefore, quite a bit cheaper than paper books. If you read a fair bit – say a book a week – then the money you save on books could pretty soon pay for the cost of your nice new reader.

Even better than cheap e-books, you can download a large selection of totally free e-books direct from Amazon’s Kindle store. Many of the free books are classics which are now out of copyright – Gulliver’s Travels, 20,000 Leagues Under The Sea, Sherlock Holmes are just a few examples. You will also find more recent releases, possibly on special offer from publishers. In addition to completely free e-books, there are many books included among Amazon’s 360,000 Kindle titles which are available for a purely nominal fee – $ 0.01 is really quite common. You could very easily get the cost of your Kindle reader back just by using free, or low price, books for your Kindle.

Find out how to quickly and legally download free Kindle ebooks and make your Amazon Kindle ebook reader pay for itself in no time.