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Ebook Marketing – Tips To Make The Most From Your Ebook

December 2nd, 2009 J.D Theis No comments

Ebooks are slowly but surely becoming a mainstay in the literary world. This means that more and more, writers are realizing that it is actually beneficial to write an ebook. One of the best things about ebooks is that they are very easy to market. Ebook marketing can be made even easier when you follow a few simple tips.

Setting up a website is a very important tip. How are you going to get your ebook known if you don’t have a website that introduces it to the world? Even if you’re working with a great publisher, it is imperative that you set up your own website so that you can promote it. Ebook marketing done through your personal website can consist of many things, such as information about the book and how it was written, and even giveaways, which help to get people to your website and interested about your ebook.

Another great tip is to think about profit sharing. If you write an ebook and aren’t able to sell it, you won’t make any money, and while profit sharing may seem as though it is cutting off your income, it’s actually a very good way to draw interest to your ebook and to get it purchased. Better to share a bit of a profit with someone else than to make no profit at all. This is a commonly used practice in ebook marketing and works amazingly well, as long as you link up with the right partnering website. For instance if your ebook is about how to run a business, you likely wouldn’t want to partner up with a website that is about celebrity gossip. Advertising is always a great strategy in ebook marketing, and can be done relatively cheaply online.

Many websites sell classified advertising spots for a very small amount. This can help you to get information about your ebook out there for the public to see and to allow you to attract buyers. Again, make sure that you do not try to advertise your ebook on a website that it doesn’t relate to, or else you won’t get the right kind of customers driven to your ebook.

If you write an ebook you want to get it sold, and following a few simple ebook marketing tips can help you to do that very easily.

You can learn more about how to write an ebook, and ebook marketing, at 21blackstreet.com

Why Do You Want to Buy This Annuity

In general, you cannot purchase an annuity without the involvement of an insurance salesman. Insurance salesmen make their living by selling insurance products for a commission.

Every sale that is compensated by a commission has an inherent conflict-of-interest. So, the natural question is, “Can you trust the recommendation of a salesperson to be in your best interest as a consumer?” Unfortunately, following my two decades in the financial services world, I would have to say your odds of getting a recommendation in your best interest are quite slim.

The more informed you are, the better your odds are of purchasing the right investment product. I know this article will make a lot of insurance salesman angry with me. I don’t mean to say that all insurance salesmen are evil. They are not all evil, even if some insurance salesmen are. There are many extremely ethical and honest insurance salesmen in the industry that do an excellent job for their customers.

But my question still needs to be answered. With an inherent conflict-of-interest, will the recommendation you receive be in your best interest? That is, will the insurance salesman act as a fiduciary when advising you on whether or not to purchase an annuity and if so which one? This points to why your education is critical.

An annuity agent is not a fiduciary to his customers and is not held to a fiduciary standard by the insurance department of his State and, at present any way, even if he is a CERTIFIED FINANCIAL PLANNER practitioner, he is not held to a fiduciary standard by the CFP Board of Standards when engaging in a sales process as opposed to a financial planning process.

Annuity agents are held to a suitability standard, not a fiduciary standard. If you want to be sure the advice is in your best interest, cough up a few bucks to a Fee-Only Financial Advisor to evaluate the situation for you before you make any purchase.

To locate a Fee-Only fiduciary advisor, go to www.napfa.org, the National Association of Personal Financial Advisors (NAPFA). All NAPFA Registered Advisors voluntarily sign a fiduciary oath annually. They receive no compensation from product that is sold, that is, no commissions to be a conflict-of-interest. Be sure to ask if the NAPFA Registered Advisor has the expertise to evaluate an annuity. Not all do because many of them have not come through the insurance business.

Again, I know insurance salesmen will deeply dislike this article because even if their advice is good and proper, it will slow down their sale and their pay day. I understand, but I am not writing this to support insurance salesmen, I am writing to protect the general public through greater understanding and through knowledge of how to act rather than being acted upon. My intent is to put you, the consumer, in control of the process instead of the sales person.

The Most Important Question

Before taking any action, you should ask yourself one simple question and be sure you have a complete answer to it, “Why are you considering the purchase of an annuity?” or, in another form, “What are you trying to accomplish with this money?” If you don’t take the time to accurately answer this question, then you are leaving yourself open to “suggestion” by some annuity sales person’s presentation.

A good salesman will introduce all sorts of bells and whistles and convince you that you can’t live without them. Actually, all the bells and whistles may have little, if anything, to do with the real reason you would be considering investing in an annuity…if you stopped and took the time to carefully think about it. This is the most important question! As a general rule, you waste money when you buy bells and whistles. When it comes to saving and investing, wasting money is the last thing you want to do.

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