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Posts Tagged ‘free marketing methods’

Online Marketing and the Power of Blogging

January 12th, 2010 Ed Hodgson No comments

This is arguably the simplest way to start generating traffic to your website. Blogging is extremely powerful and easy to do. Whether youre familiar with blogs already, or dont yet have one, understand that they are a key factor in your online marketing.

Originally short for web log, it can be used for whatever you want. A newsletter, a personal diary or a soapbox for your interests or opinions.

Blogging will build your personal brand and online credibility as well as generating traffic.

Blogging will be a great help in developing relationships with people interested in online marketing and what you do.

The amount of traffic driven to your site by blogging depends on the use of keywords and how they relate to the search engines.

It is human nature to want to see fresh information on an interesting topic and if that topic is you or your business opportunity, blogging is a great way to stay connected.

Giving fresh content will keep peoples attention, so that when they decide to purchase, they will most probably do that through you because they feel a connection, rather than someone else offering the same or similar product.

This method of online marketing is very budget-friendly. In fact, blogging is free. Yes, you dont have to pay to set up a blog. You can go to www.Blogger.com and set up a blog very quickly and easily.

I would also advise you to include links to your about me page (bio page) as a minimum within your blog.

This will introduce the prospect to you and lets them see openly who you are and what you stand for. Again, this is very important for building a genuine, trusting relationship.

Use caution when using Wordpress.com. I have second-hand experience of these accounts being shut down when used as a promotional site for online marketing through my involvement with the Turn-Key Marketing Group.

If you host your own blog then you can do whatever you want with it. But the subject of hosting needs to be dealt with in its own right. To begin with, only bother to use a free blog site as you start your online marketing and things will come as your experience and knowledge base increases.

One last thing about blogging.

Dont forget that your content must contain value. You want to educate and inform people about what you know about, not pitch them a sale. Introduce your visitor to specific benefits of your business and develop the relationships you have with your visitors. That is how to use blogging within your online marketing strategy.

Ed Hodgson is a successful online marketing mentor who teaches others the same strategies that he successfully uses for his own online business. Blogging is an effective method that he uses to educate people and help them on building a real income online.

How To Make Article Marketing Work For You

September 7th, 2009 Ed Hodgson No comments

In order to build an effective marketing strategy, you have to include article marketing within your toolkit. Without it, you will find it harder than you thought to start generating an online income. Article marketing is incredibly powerful when used correctly.

There are many free ways of advertising a product or service online. Be aware that just because these methods are free, they are any less effective than paid methods. Don’t disregard these effective marketing methods.

These few points will help you through.

It really is as simple as this. First off, you need some specialised tools…known as Microsoft Word!

If you research your subject first, you will find out what other people are writing about on a particular subject, so it won’t be too difficult to write an article of about 400 words. This is a good figure to aim for when producing your articles.

If you are aiming for around 400 words, you need to stay on subject. Stay specific on the subject of your article and make sure that the content matches the content within the website you link back to.

It also needs to be informative and of value to the reader so that if you think of the article title as the question, then the main body of your article should provide the answer. The reader of your article wants to know that theyve gained something from your article and that it was of use to them.

I want to emphasise this point: your article MUST provide quality content. You will eventually publish many articles but quality should never be sacrificed for quantity.

To submit your articles, just do a Google search of article directories. There are many out there. I would recommend www.ezinearticles.com for one. The more directories you submit to, the more traffic you will generate to your site.

Ed Hodgson is a published authority within the internet marketing industry who effectivley uses article marketing to increase traffic to his own websites. As an online marketing mentor, he teaches other people his own system to increase a substantial income online.