Boosting Link Popularity With Efficient Time Management
In regards to promoting a website, one of the initial stops for numerous site owners are web directories. While there is a mixed opinion on the value of web directories, as compared with more reputed article directories, there’s been an explosion of web directory networks recently. It’s most of these directory networks that I will address in the following paragraphs.
If we pay attention to Google, which to be honest we ought to, then we all know superior quality is key to achieving success. How should we know this? Well, Matt Cutts said it obviously! Seriously, Matt Cutts knows what he is talking about. What exactly is more beneficial, submitting to one thousand free directories that are hosted on on the same network and are interlinked or submitting to a single quality directory? I would personally spend my time submitting to a sole quality web directory any day of the week.
Owning a web directory is no small task. The volume of work which is placed into a directory can determine its quality. If it includes minimal editorial standards, quality is thrown out the window and the directory turns into nothing more then a depot for links.
Virtually all web directory networks reside on a single server, that is already shared with hundreds or thousands of additional websites. Once these directory networks get huge, and acquire some website traffic from the different free directory lists, the hosting server can crawl with a snails pace. This isn’t good for anyone, particularly the blameless individuals who have been residing on that server already.
Most of the web directory networks running today are set to auto accept all of the submissions. By managing a cron job at a certain point in time, all listings are instantly approved. Editors have been been substituted by code that opens up the floodgates to every body. Categories instantly become cluttered with irrelevant listings and unwanted listings find their way inside the directory also.
Why would people create such networks? The bulk of the networks out there have tactically positioned advertisements. You know, the ads nearly on top of the submit button. If someone unintentionally clicks the ad then presto, that directory owner gets paid. Multiply this by hundreds or even thousands of link directories, and you have a large number of clicks. The trouble is that the bounce rate for these clicks are more than likely high, and many of these directory owners are the same people complaining they happen to be smart priced by an ad network.
Usually speaking, the value of directory networks is brief for its owner. Traffic is derived from being included in a directory list, but as soon as that directory is no longer fresh, the page views it attracts slows to just a trickle. This is the key reason why directory network operators are motivated to generate many more directories. They require that stable supply of website traffic to crank out the advertising money they want.
The bottom line is that I have viewed very few web directory networks that continue more then their first year. These networks normally close when their owner figures out that there is minimal profit growth, but a continuous cycle of discouraging work. As web marketers, we only have a limited amount of resources. Does submitting to directory networks assist us in our internet marketing efforts or are we best looking for the true gems which may still be in their early stages of success? After seeing so many web directory networks fall, it is my belief that website owners may be best served by submitting to good quality article and web directories instead.
Valerie is a web directory editor whom has edited scores of directory submissions. Her mission is to deliver quality listings for website owners and for the individuals that take a look at their listings.




