SEO Make Money

Google AdWords Traffic – Finding the Keywords That Bring the Most Profit is the first step to an effective online marketing campaign. But before you pay for a keyword finding software, use the free one on the google adwords site. There are many good programs you can pay for. But first use google’s for free service. If you want to graduate to the paid service that is fine when you are ready.

And there are many good services you can pay to use. However, use google keyword finding service first. Exhaust that before you go to a paid service. In order to start your keyword search, think about terms people think of to search for your service.

If your business is related to songs from movies of the sixties then think about what you would enter into the search engine to find information about movie song tracts. You might enter “The Sound of Music” or “The Sound of Music Soundtrack” or “Julie Andrew Movies.”

Take all of those search terms you come up with and enter them one at a time into the google key word tool. Each term will give you several other related search terms related to each term you came up with.

You can now ad all of these words and terms into your campaign with one simple click. The google adwords tool has taken your work and multiplied it. And remember this is a free tool.

Try reaching a niche market with key words. For instance you can choose the key word phrase caddilac with fins. Most classic car people might not want to find a website only about caddilacs with fins so you will be attracting a smaller market. But you will be able to get a higher ranking on the particular search results page and probably for a relatively low pay per click price.

For instance bid on a key word like “Audrey Hepburn singing.” Audrey Hepburn was the starred in the 1961 movie “Breakfast at Tiffany’s.” She sang the song “Moon River” in the movie. So this is a sixties movie with a song track and this would be related to your website. There will not be not a lot of people typing in “Audrey Hepburn singing” in the search engines; at least not as many as typing “Movie soundtracks.” You will be able to bid a relatively low pay per click price and probably will be on the first page of that particular search term. People searching for Audrey Hepburn singing may not be looking for movie soundtracks but when they see your site they might be interested in taking a look at your website. You might not have anything related to Audrey Hepburn on your sixties movie soundtrack website but they might be interested in other sixties music you have. This is what is known as using adwords in a niche market, or small segment market.

Google AdWords Traffic – Finding the Keywords That Bring the Most Profit requires a little creativity but you will like the results.

Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon. You can also find detailed DreamHost review there.

Paid search is a fantastic way to drive web traffic to our site from the major search engines. It can also suck our marketing budget dry in just a couple of days if not done properly. The bottom line is someone is going to profit by implementing paid search. The question is, is it going to be us or the search engines? The goal of the search engines is more clicks. The more people click on our ads the more money the search engines make. Their strategy is to get as many clicks as possible within our budget are willing to do that all day long. The real goal should be “fewer clicks, lower cost with more conversions”. Let’s take a few minutes to look at some strategies that should make a difference in our campaigns.

1. Turn off “Content Network” when you first set up a your campaign. The default setting “on”. The “Content Network” represents most of the loss in paid search. Content Network presents your ads on websites that are using AdSense. If you go to a website and see “Ads by Google”, those ads are coming from Google paid search accounts. The content of the website determine the ads that show up on these sites. Consider the following before turning on the content match. One, the website that is hosting our ad gets paid every time someone clicks on the ad. Secondly, most people who click on these ads are doing research. The great thing about search engine marketing is that you come in contact with individuals who are actively searching for what you have to offer, pay for clicks that come from people in that category.

2. Search Terms. The more general the term, less qualified the lead (generally speaking) and the more the cost. What I try to figure out is what terms would work in order to get my ideal customer to my site.

3. Keyword “types” There are three types of keywords “Broad”, “Phrase” and “Exact”. The rule of thumb that I use is: for single word phrases, use exact match and for search phrases that are two to three words, used “phrase matching”. I am also experimenting with using “exact” matching for these terms as well. The more specific the search term is to what you are offering and who your ideal client is, the more qualified to lead will be. Better a small number of qualified leads than a large number of leads that waste your time and ultimately cost a lot more money.

4. Just a couple thoughts on writing creatives (ad copy). Use the following in your “headline” box: keyword: “your main keyword. This will put your keyword phrase into the headline. You want to attract only your ideal client (someone who is looking for exactly what you have to offer) so be specific. Add at least one of your “unique selling propositions”. This can be very challenging because of the space limitations. Rule of thumb, find out what your competitors are doing and do something different. For example, if everyone is offering free shipping, use one of your other unique selling propositions.

5. Give careful consideration to your landing pages. These pages should do one thing; answer the questions that the searcher had in mind when he started his search. The searcher type in his search terms because he has a problem, needs a solution and is in some kind of “pain”. You have about two seconds to convince him that you understand what he is going through and what he needs. You must show him that you possess the answers to his needs. Don’t just send them to your home page unless your home page can accomplish the above. Once you connect with your searcher you must have a call to action. You must be very specific and clear about the next steps. Have your “phone number” or “contact us button” on every page.

6. Track everything. Paid search is not an exact science. It takes time to set up and optimized your campaigns to get the results that you are looking for. Monitor your campaigns weekly to catch market changes, account issues or even site issues. Google, Yahoo and MSN have free tracking tools that work great.

Paid search, if done properly, can yield big profits. If you are new to this or do not have several hours a week to devote to learning the ins and outs of PPC Management, it might be a lot cheaper to find someone who knows what they are doing. It may be wiser to pay a little up front rather than lose thousands of dollars trying to figure it out yourself.