How To Get Local Publicity To Promote Your Book
So, you have completed and published your first book. What do you do now? Well, it is time to show you how book promotion and publicity market your book. Although this may appear to be a daunting task, there are numerous opportunities for you to take this most important step.
Hopefully, you chose a topic that has mass appeal. If you did, then there are numerous methods to employ to get you the exposure you need to start selling books. You will need to use the same creativity that was used in composing your book, to market it and to get publicity, so people can find it. Your most effective method will be to do some guerrilla marketing and take it to the streets, yourself. This may sound a little scary, but if done correctly, you will be amazed at the results.
Listen to the radio in your local market. You will likely find at least one station that has some talk show host that discusses similar topics as what you have written about. In every case, these hosts are always interested in having entertaining guests on their shows. It helps them develop a larger audience and you will get some good exposure. They are easy to contact and if you are local and have a good story to tell, they will love having you on their program.
Depending on the topic, there will likely be a local radio station that covers a similar topic. They are always looking for interesting guests and topics that may make their listeners more interested. Listen to your local stations and find someone that is normally discussing a topic at least somewhat similar to what you written. Give them a call or send them an email with a biography of you and the book. You will likely hear back from them and you may be on your way. If the topic is more mainstream, use the same process to your local television stations. Again, with the plethora of local programming, you may be able to get a slot on a local morning show or again, a show discussing similar topics.
How many bookstores are within 50 miles of where you live? Once you know that, contact them. Usually the best method is to make a personal visit and speak with the owner of the store. Again, assuming you have written about an interesting topic, you may get them to let you do a book signing. If you are really good, they may let you have a discussion group in the store explaining your topic and why you chose to write about it. Then you can meet with your potential customers, they can learn to like you and that generally creates some interest in buying your book. So, be prepared. You will need fliers and copies of the book. Try to set it up so you have a couple of weeks to advertise your visit. If you can tie that into a slot on a local radio or television station, you may be very surprised at how many people show up.
Local Networking meetings can be a great place to promote your book. Most of the people there are self employed and have an interest in supporting others in the same field. Be sure to have fliers and business cards to pass out and be sure to speak with everyone there. You may find someone that has contacts with the media, which can also help you get to the larger audiences.
Most cities have daily or at least weekly Networking meetings. These are gatherings of local business people that are being creative in marketing their companies. At many of these meetings a guest will be chosen to be the featured company, so you may be able to present yourself to a sizable group of people, just by explaining that you have written a book and wish to get it in front of the buying public. In some cases, you may meet someone that has ties to the media and can assist you in getting to the right people to get you some media attention.
Lastly, there are companies that will try to help you. The problem here is that they are interested in selling stuff, too. They will offer books and seminars that are designed to help you market your book. Your challenge is to determine how interested they are in helping you or selling you their stuff. In most cases, you can take your product to the public with an entertaining approach. Be yourself and market that. If what you wrote about has any appeal, you can find people that will buy your book. Just make sure that you are prepared, professional and personal. Good luck.
Find additional essential book promotion strategies to help you market your book. Promoting books is easy once you know the secrets of how to make your book a big bestseller.



















































