Functioning Search Engine Optimization For Your Blog?
Search engine optimization for your blog can be many things and is not the easiest of things to learn. The search engines we use constantly place new demands on the blogger and constantly revise their old techniques. Today’s new fangled wonder method is tomorrows faux pas to be shunned. The trick is to have your finger on the pulse and always be prepared to discard what you know and learn again.
The trick is to always be aware of trends in online marketing and make sure you move with the times. Search engines are constantly ranking websites on a number of different things. If you take two football blogs with exactly the same content and compare them but one has its pages Meta tags filled in correctly. Which do you think will rank higher in search engines, the one that tells the engine what the blog is about in the tags or the one that says nothing?
There’s no point in giving out any clues as to which page will rank higher a week from now. You could try making one of the pages with the title as part of the URL. Then edit the other one with the title of your page piece in you Meta tag. Ping re-submit your site to some search engines and you will see which is more important in no time at all. Of course, anyone with an ounce of sense would use both.
Using a good page URL when writing your blog is often missed by a lot of people. When testing you page it’s a good idea to include one exact line of text from your writing on the page. Make sure that the line you use is relevant to the title and Meta tag that you are testing. Through constant testing and re-testing, you’ll have a good idea of what is currently working and what is a fading trend.
Something which is a good example of a fading trend is back links. In the past, people signed up to all sorts of link exchange programs so that you ended up with a load of links in to your site. The problem these days is that the links tended to be from sites that were irrelevant to the subject of your blog. It also meant that you were linking to lots of sites that have no relevance to your subject matter.
These days search engines have wised up to this method and a simple exchange of links will not help and may even be detrimental. Search engines are now aware that some sites set up reciprocal links which is all well and good. Where the good sites stand out is where they have more sites linking in to them than they link to. This is a good example of something that has trended and then faded away in to obscurity.
The sites that link in to yours are also important in terms of relevance. If a search tool can see that lots of football sites are linking to your football blog then that says you are a good source of football information.
In reality, there are a thousand and one ways to improve your site and by the time you learn them all they’ll have changed. My advice is to consult with a professional and get the job done properly from the start. These people do this sort of thing every day for a living and are constantly rated on their results. When it comes to search engine optimization for your blog it’s silly to have the best blog around if it can’t be found.
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